Brand
Native Instruments is a music technology brand known for software instruments, effects, and hardware designed for modern music production and performance. The company is especially recognised for its virtual instruments, sample libraries, and creative tools used across electronic, hip-hop, film scoring, and contemporary music.
Native Instruments products are widely used in studios and live setups, offering deep sound design capabilities alongside flexible control and integration. The brand appeals to producers and musicians who want powerful creative tools, intuitive workflows, and a strong connection between software and hardware environments.
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Cables are used to connect instruments, controllers, and equipment so that audio, control signals, and data can be transmitted reliably. They are essential for routing sound, synchronising devices, and enabling communication between hardware. For example, cables are used to connect a synthesiser to speakers, link devices via MIDI or USB, or patch modules together in a modular system.
A controller is a device designed to control electronic instruments, software, and hardware without generating sound on its own. It sends performance and control data, allowing parameters such as notes, velocity, modulation, and automation to be played or adjusted in real time. Controllers are central to hands-on workflow, enabling expressive control in both studio production and live performance.
Production is the process of creating, arranging, and shaping music using electronic instruments, recording tools, and software. It involves sound design, sequencing, recording, editing, and mixing to turn musical ideas into finished tracks. For example, production might involve building a beat with a drum machine, layering synth parts, refining sounds, and arranging them into a complete piece ready for release or performance.
Studio equipment is designed for recording, sound design, and production environments. It prioritises sound quality, reliability, precise control, and integration with other hardware and software used in professional and home studios.
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A Workstation is a professional keyboard instrument that combines high-quality sounds with powerful sequencing, recording, and performance features. More than just a keyboard, it acts as a complete music production hub, allowing players to compose, arrange, and perform without needing extra equipment.
Workstations typically include a wide range of instrument voices, drum kits, effects, and built-in sequencers for layering and arranging tracks. Many also offer sampling, audio recording, and deep integration with MIDI or computer software.
Favoured by composers, producers, and live performers, workstations are versatile tools that bring together creativity and practicality in one instrument.